Hair loss affects millions of people, and the search for the right solution often feels overwhelming. The market includes many providers, each offering different claims and treatments. Among the most talked about names are Roots by Genetic Arts (often called Roots by GA) and Keeps. Both focus on prescription-based therapies for hair loss, but their approach to treatment is very different. Understanding these differences might help you make smarter, more confident decisions about your hair health.

Personalization in Hair Loss Treatment
- Roots: Takes a personalized approach. Treatment begins with a simple cheek-swab DNA test that studies more than 50 genes and biomarkers related to hair loss. These markers include factors such as DHT sensitivity, the ability to convert minoxidil, and the level of oxidative stress in the scalp. Based on this analysis, Roots creates a custom topical formula that matches a person’s unique biology.
- Keeps: Offers a standardized model. Patients usually receive either finasteride or minoxidil, or both. These are effective, well-studied treatments, but they are given in the same form to everyone, without considering individual genetic responses.
Key Takeaway: Roots focuses on precision and individuality, while Keeps delivers a one-size-fits-all solution.

Ingredients & Scientific Backing
- Roots: Combines a wider set of ingredients than Keeps. Prescription-strength actives, such as finasteride, dutasteride, minoxidil, and spironolactone, are used along with other advanced ingredients. These ingredients are peptides for scalp health, antioxidants to reduce stress on the follicles, and melatonin to support hair regrowth cycles. The formula is based on the DNA test results, ensuring that the treatment targets multiple pathways simultaneously.
- Keeps: Focuses on FDA-approved actives – oral finasteride and topical minoxidil. These ingredients have been proven to work, but they act on only two biological pathways. While effective for many, the range is narrower than what Roots covers.
Key Takeaway: Roots delivers multi-pathway treatment, while Keeps centers on foundational care.
Convenience & Overall Experience
- Roots: Starting treatment involves multiple steps. Patients complete an intake form and send in a cheek-swab sample. Once the genetic test is complete, a custom topical solution is compounded and shipped directly. As biology and needs evolve, Roots can adjust the formula to stay aligned with changes.
- Keeps: Offers a faster path. Patients answer health questions online, consult with a licensed doctor, and receive prescriptions shipped monthly. The process is simple and quick, with fewer steps before treatment begins.
Key Takeaway: Both models are convenient, but serve different goals. Keeps prioritizes speed and simplicity, while Roots focuses on depth and precision.

Results & Expectations
- Roots: Customize treatments to maximize personal potential. Because each formula is tailored, many users report visible improvements within three to six months. Results vary, but the customized treatment is designed to increase the likelihood of regrowth for each individual.
- Keeps: Research shows that finasteride and minoxidil can slow or stop hair loss in up to 80-90 percent of men, with approximately 65 percent experiencing regrowth. However, individual variation is always present.
Key Takeaway: Both approaches are effective. Roots by GA offers a genetics-based approach that may maximize your chances of success.
Price & Value Comparison
- Roots: Roots by GA ranges from $68 to $98 per month, which includes DNA testing in many starter plans.
- Keeps: Keeps prices range between $25 and $75 per month, depending on whether you choose finasteride, minoxidil, or both.
Key Takeaway: The difference lies in investment philosophy. Roots requires more upfront spending but gives a customized path. Keeps is less expensive and offers proven, standardized solutions. The affordability makes Keeps an attractive option for seeking a reliable solution.

Final Thoughts: Which Path to Choose?
Both Roots by GA and Keeps offer trustworthy ways to manage hair loss. The right choice depends on your priorities.
If you are seeking a quick, affordable, and proven solution, Keeps can be a solid option. Treatment begins quickly, results are supported by extensive studies, and costs remain low. If you are looking for a personalized approach built on genetics, you will find Roots by Genetic Arts is the way to go. With cutting-edge science and multi-pathway treatment, the formulas are designed to unlock the best possible outcomes for each unique biology.
When considering Roots vs Keeps, the decision hinges on whether you prioritize speed and affordability or precision and customization.
👉 Ready to understand your genetics and hair growth potential? Use code HAIRTODAY for 30% off and begin your hair care journey today. Start by ordering your kit today.

