Hair loss can be a challenging experience, and choosing the right treatment can be even more challenging. Hims and Keeps are two leading brands in the telehealth industry. Both offer prescription-based solutions for hair loss, but their approaches, product offerings, and pricing structures differ. This guide provides an in-depth comparison to help you decide which service aligns with your needs.
Personalization
Hims: Focuses on simple treatment plans. The company provides FDA-approved medications such as finasteride and minoxidil in standard doses. A short online consultation helps confirm the right option before starting treatment. Every customer then receives the same proven solutions with little personalisation.
Keeps: Uses a standard and straightforward approach to treatment. Most patients are prescribed finasteride, minoxidil, or a combination of both. A quick review helps confirm safety before starting. While these treatments are effective and backed by research, they are provided in the same form for everyone without personalisation based on genetic factors.
Takeaway: Both Hims and Keeps offer standardised hair loss treatments with little to no personalization.
Ingredients and Science
Hims: Hims provides hair loss treatments centred on finasteride and minoxidil, but the variety of products makes it stand out. Customers can choose between oral tablets, topical sprays, serums, or flavoured chews that combine treatment with supplements. Beyond the main actives, Hims often includes supporting ingredients such as ketoconazole in shampoos, glycerin for moisture, and citric acid in sprays.
Keeps: Also builds its hair loss plans around finasteride for hair loss and minoxidil, but the options focus more on simplicity and long-term maintenance. Treatments include oral finasteride, topical minoxidil foam or solution, and a combined finasteride-minoxidil gel. Keeps also features supportive ingredients such as saw palmetto, caffeine, biotin, and green tea extract in products like thickening shampoos, conditioners, and styling aids.
Key Takeaways: While both brands use the same core actives, Hims offers a wider mix of formats – from tablets and sprays to chews – whereas Keeps sticks to straightforward treatments with shampoos and conditioners to support ongoing care.
Experience and Convenience

Hims: Offers a user-friendly online platform where individuals can complete a health questionnaire. Based on the information provided, licensed healthcare providers prescribe appropriate treatments shipped directly to the user’s address.
Keeps: Offers a streamlined experience where patients fill out an online health questionnaire, consult with a licensed doctor, and then receive their prescriptions shipped monthly. This creates a simple and efficient process with minimal delays before the treatment begins.
Key Takeaways: Hims provides treatment plans directly after an online questionnaire, while Keeps adds a brief consultation with health experts before confirming options.
Results and Expectations
Hims: Users may notice hair density and thickness improvements within 3-6 months of consistent treatment. However, full results typically take closer to 12 months to become apparent.
Keeps: As with Hims, users may see improvements in hair density and thickness within 3-6 months, while full results often take around 12 months to appear.
Takeaway: Both Hims and Keeps support hair regrowth, with Hims offering accessibility and Keeps relying on clinically proven ingredients.
Pricing and Value
Hims offers a range of pricing options depending on the treatment plan and products selected. For instance:
- Oral finasteride: Approximately $30 to $45 per month.
- Topical minoxidil: Around $40 to $60 per month.
- Hair Power Pack: Prices vary based on the bundle components.
Keeps provides competitive pricing, with:
- Oral finasteride: Approximately $20 to $35 per month.
- Topical minoxidil: Around $30 to $50 per month.
- Thickening pomade: Prices vary based on the product.
Key Takeaways: Hims and Keeps provide affordable hair-loss treatments, with Keeps usually priced slightly lower. Both brands offer flexible options to suit different needs.
Comparison Table

Final Thoughts
Both Hims and Keeps provide effective solutions for managing hair loss and stopping a receding hairline, but their approaches differ. The right choice depends on whether you prefer comprehensive care or a specialised and cost-effective plan.
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